The Future Of B2B Marketing

A complimentary SiriusDecisions by Forrester on-demand webinar

Accountability is at an all-time high for B2B marketing teams. We are expected to drive more revenue with limited budgets  whilst guaranteeing value can be measured. CMOs must refine their operations to streamline their marketing efforts and position their teams to easily measure the impact of future campaigns.

This on-demand webinar addresses these realities by providing insight into how leading CMOs develop seven key operational characteristics that drive performance and efficiency, and future-proof their organisations.

Watch this on-demand webinar to:

  • Learn how high performing B2B marketing, sales and product functions are preparing for the future.
  • Discover results from the latest SiriusDecisions global CMO study that focuses on the investment, skills/capabilities development, and organisational change marketing needs to address over the next two years.

Register to watch this on-demand webinar

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Jay Gaines

CMO, SiriusDecisions