The State of Account-Based Marketing in APAC

Regional market findings from Forrester’s recent Global ABM Audit

Forrester On-Demand Webinar

Account-based marketing is one of the hottest topics in B2B marketing in Asia Pacific right now, and ABM practitioners and marketing leaders alike are keen to understand what their peers are doing. What deployment model(s) do they use? What resources do they use? What tactics are they using? What challenges are they finding?

We decided to find out so in our recent Global ABM Audit, we included respondents from Australia, China, Japan, Singapore and India, and shared our findings in this webinar.

Key takeaways:

APAC-specific findings from this year’s Global ABM Audit
In-depth analysis of the findings
Implications on aligning account-based marketing with your broader demand strategy

Duration: 45 mins

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Featured Speaker

Nicky Briggs

VP, Principal Analyst, Forrester