A Complimentary On-Demand Webinar
Increasingly B2B organizations are moving to a recurring revenue model. Existing customers contribute a substantial portion of revenue through retention, cross-sell, and upsell. Yet, most marketing organizations do not have structured customer engagement and retention strategies as part of their on-going marketing focus. Forrester has identified sets of actions that B2B marketing leaders should take in 2022 to advance their impact on customer engagement to achieve their organization’s growth and retention objectives.
Watch this webinar with Forrester Principal Analyst Daryl Wright and India’s leading B2B marketing experts to learn why focusing on customer retention and engagement should be part of your marketing plan.
In this webinar, our experts will deep dive into;
- Customer lifecycle model and its importance
- Why focusing on customer lifecycle will deliver retention, cross-sell and upsell opportunities
- Initial guidance and actions that marketing leaders should take
- Insights from industry experts on how they are adapting to the rapidly changing environment