Australia Technology Market Outlook for 2020 – 2021

Forrester On-demand APAC Webinar

In the past, CIOs had to deliver on two main tasks during challenging times: cut IT costs and help drive efficiency across the firm. In 2020, with ongoing trade wars, a pandemic emergency and unprecedented natural disasters, things will be even more complex. Retrenching and technology cost-cutting in the face of uncertainty can be poison for slow, traditional businesses. But leading CIOs are embracing the opportunity to change and transform the business if their organisation is ready.

Now, in an age where the most successful firms are reinventing themselves to systematically understand and serve increasingly powerful customers, the budget pendulum is poised to swing back to the CIO. A fragmented approach to technology investments over the last decade hasn’t delivered either the revenue or profit growth that firms need to survive. Savvy CIOs who can take advantage of this opportunity will strengthen their position in the C-suite, not just as the technology leader, but as a business leader.

Join Sam in this webinar to explore and know more about the dynamics of Australia’s technology market outlook for 2020 – 2021.


Duration: 50 mins


This webinar included Forrester’s latest analysis of the COVID-19 impacts on Q1 2020 Forecasts for Australia. For more information on COVID-19 see our dedicated site here.

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