Revolutionizing B2B Marketing With Adaptive Programs For Buying Groups

B2B buying groups have become more complex than ever. The average purchase decision now involves 13 people, and nine of them aren’t even part of the buying organization. Each person brings unique priorities, perspectives, and questions to the table. 

Engaging a group this diverse and driving them toward a decision requires a strategic approach. 

Join us for this live webinar to learn how adaptive programs help frontline marketers connect with buying groups, align priorities, and build the momentum needed to create buyer consensus.

It’s 45 minutes of insight based on Forrester’s latest State of Business Buying Report — essential for understanding buyer challenges, updating outdated go-to-market strategies, and engaging buying group members across the lifecycle. 

Key Takeaways:

• Buying groups are evolving. B2B buyers have high expectations, and our latest research breaks down the changes you need to keep up with now.
• Adaptive programs matter because they are the key to bringing buying groups together and driving consensus faster. You’ll see how they work in practice. 
• Getting started is straightforward. We’ll guide you through a simple step-by-step framework to launch adaptive programs, whether you’re starting small or going all-in.

Register to join us live and take the first step toward creating impactful, buyer-focused marketing programs. 

Includes a live Q&A and Forrester resources to take and share with your team. 

Take the first step toward creating impactful, buyer-focused marketing programs.