The Fundamentals Of Building An Audience-Centric Content Strategy

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Increase Your Buyer Understanding To Create Content That Resonates

Forrester’s data shows that organisations that build an audience-centric content strategy realise benefits including better response and conversion rates, improved engagement with potential buyers, and more. Once marketers have established their target audience and understand their challenges, initiatives, and needs, it’s time to start creating the content strategy.

Download this complimentary e-book to learn the importance of developing a content strategy that is audience-centric, as opposed to product-centric.

Key takeaways include:

  • The common buying groups and buying scenarios and how they impact buyer behaviour
  • Best practices for defining the B2B buyer’s journey by delivering messaging that resonates
  • How to better understand your audience’s content and interaction preferences


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