The CMO’s Guide To CES 2020

CES, the annual innovation showcase, is as much about marketing as it is technology. The event draws CMOs from world-leading brands — and it holds rich lessons for elevating customer and brand experiences.

As technology continues to transform these experiences, innovation is integral to brand evolution and success. A tech-forward mindset will enable CMOs to deliver powerful experiences that attract and retain customers and drive growth.

Download our complimentary guide for key takeaways from CES 2020.


  • How technology and marketing are converging — and the opportunities this holds for CMOs.
  • How brands — including those not considered tech brands — are using technology to reinvent the customer experience.
  • Why brands must take a proactive approach to consumer privacy protections.

Thank you.

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For additional insights from Forrester analysts on the future of customer experience and marketing, register today for CX North America in New York on June 16–18.