Demystify Marketing Planning

A Complimentary Forrester Webinar

It’s planning season — and preparing for the new year has perhaps never been so challenging. Join us to hear approaches and advice for taking the pain out of annual marketing planning. We’ll outline the essential steps of the popular Marketing Plan-on-a-Page template and show how it can be applied to different organizational operating environments.

This webinar will give you the opportunity to:

Identify the six essential steps of best-in-class marketing planning.
See how different marketing teams participate in the planning process.
Explore three typical scenarios where marketers should adapt their approach to the unique demands of their environment.

Complete the form to watch this on-demand webinar

Duration:
45 minutes

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Featuring

Craig Moore

VP, Principal Analyst, Forrester

Nick Buck

VP, Principal Analyst, Forrester