The Digital Brand and Communications Function: Driving Speed, Scale, and Value

A Complimentary Forrester Webinar

In many companies, brand and communications teams are disconnected from the rest of marketing, using an outdated tool set that limits their ability to support ever-changing requirements and respond rapidly to opportunities. Forward-looking brand and communications leaders look to improve team performance by embracing advanced monitoring tools, digital activation techniques, and agile methodologies to drive speedier and more scalable audience and influencer engagement. In this session, we’ll explain how to build a natively digital brand and communications approach and tech stack to drive greater business value.

This presentation will provide the following benefits:

  • Explore new ways to identify high-propensity audiences and influencers using digital tools.
  • Discover how to drive greater impact and visibility of demand programs.
  • Learn how to use agile process methodologies to increase efficiency and alignment.

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45 minutes