A Complimentary Forrester SiriusDecisions Webinar
A 30-second ad at the 2020 Super Bowl cost $5.6 million and the current US Presidential race is expected to consume over $6B in advertising. This is a bargain compared to the money that is wasted every day in digital demand-based advertising by B2B companies.
Organizations frequently justify their digital advertising based on faulty metrics that show a highly inflated ROI. Worse, they often neglect to measure the real benefits of advertising.