A Complimentary Forrester Webinar

In today’s virtual world where audiences are inundated by content, your content strategy must be insight-driven with an understanding of what your buyers need to know. But too often, content fixates on features, functions, and brand messages, that puts products – not buyers – at the heart of the story.

This session will share five key competencies for building an effective content marketing strategy that enhances customer value and impact. Hear directly from two Forrester clients from Freshworks and Elastic who will share their experiences on how they have designed content marketing strategies to actively engage audiences at different stages of the buyer journey.

Key takeaways: 

• What it means to be empathetic with your B2B content and why it matters to buyers in APAC.
• Five competencies that you need to deliver content with more customer value.
• How your peers have crafted their content approach to align with buyer needs, adapt for local-global relevance, and demonstrate impact.