Five Building Blocks For An Empathetic Content Marketing Strategy

A Complimentary Forrester Webinar

In today’s virtual world where audiences are inundated by content, your content strategy must be insight-driven with an understanding of what your buyers need to know. But too often, content fixates on features, functions, and brand messages, that puts products – not buyers – at the heart of the story.

This session will share five key competencies for building an effective content marketing strategy that enhances customer value and impact. Hear directly from two Forrester clients from Freshworks and Elastic who will share their experiences on how they have designed content marketing strategies to actively engage audiences at different stages of the buyer journey.

Key takeaways:

What it means to be empathetic with your B2B content and why it matters to buyers in APAC.
Five competencies that you need to deliver content with more customer value.
How your peers have crafted their content approach to align with buyer needs, adapt for local-global relevance, and demonstrate impact.

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Duration: 50 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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Featuring speakers

Reggie Lau

Vice President of Content Marketing Consulting, Asia Pacific, Forrester

Alisha Coates

Principal Consultant, Forrester

Sruti Pegatraju

Sr Consultant, Asia Pacific, Forrester

Abhishek GP

Director, Growth Marketing, Freshworks

Alexia Russell

Senior Director, Global Communications, Elastic