From Engagement To Enablement: Rethinking The Role Of Digital

A Complimentary Forrester Webinar

B2B marketing leaders are rethinking existing approaches to delivering digital experiences that meet the consumer-like expectations of modern buyers in increasingly complex decision-making scenarios. Rather than try to control the buyer’s journey in a linear fashion, marketers must meet buyers where they are, anticipate their needs, and enable them to take that next step. This path toward real-time buyer enablement builds on a foundation of digital engagement.

Marketer and machine must be able to respond to buying signals with best-fit content and treatment by connecting content and data sources across interaction paths to develop an enriched understanding of the buyer that fuels the revenue engine.

Key takeaways: 

  • Insights into how and when B2B buyers are using digital
  • Understanding the role of digital in programs designed to enable buyers
  • How to capture and respond to key buying signals created from digital interactions

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Duration: 45 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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