From Engagement To Enablement: Rethinking The Role Of Digital

A Complimentary Forrester Webinar

B2B marketing leaders are rethinking existing approaches to delivering digital experiences that meet the consumer-like expectations of modern buyers in increasingly complex decision-making scenarios. Rather than try to control the buyer’s journey in a linear fashion, marketers must meet buyers where they are, anticipate their needs, and enable them to take that next step. This path toward real-time buyer enablement builds on a foundation of digital engagement.

Marketer and machine must be able to respond to buying signals with best-fit content and treatment by connecting content and data sources across interaction paths to develop an enriched understanding of the buyer that fuels the revenue engine.

Key takeaways:

Insights into how and when B2B buyers are using digital
Understanding the role of digital in programs designed to enable buyers
How to capture and respond to key buying signals created from digital interactions

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Duration: 45 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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Featuring speaker

Jessie Johnson

Principal Analyst, Forrester