Thriving In The Age Of AI-Powered Search

Complimentary Global Roadshow For B2B Marketing And Go-To-Market Leaders

AI‑powered search and answer engines are redefining how B2B buyers find, evaluate, and trust providers. Forrester is taking this conversation on the road, equipping senior B2B marketing and go-to-market (GTM) leaders with the practical guidance they need to expand from search engine optimization (SEO) to answer engine optimization (AEO) to stay visible, create content that answers real buyer questions, and replace claims with proof to compete—and win—in a post‑zero‑click world.

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Across a global, multi city series of in person events, Forrester analysts will help senior leaders confront the realities of AI driven search — and what it takes to win visibility, credibility, and buyer trust. In focused, half day sessions, participants will learn why traditional marketing models are breaking down and explore strategies that turn marketing activation into measurable revenue momentum.

Grounded in Forrester’s latest research, discussions will focus on aligning content to real buyer questions, identifying visibility gaps, and building a clear plan to drive favorable presence across AI powered discovery channels. Seating is limited to foster meaningful peer to peer discussion.

Attend So You Can:

See how AI search is changing B2B discovery in a post–zero-click world.
Learn why leaders must move beyond SEO-only practices to stay visible.
Build content around real buyer questions and close visibility gaps.
Replace marketing claims with proof that buyers trust.
Regain insight by combining first- and third-party signals as engagement data fades.