Win Visibility In AI Search With Answer Engine Optimization

Master AEO To Earn Buyer Trust And Visibility

Zero-click search is here. Generative AI tools like ChatGPT and Perplexity now deliver answers directly, bypassing traditional SEO and reducing site visits. For B2B marketers, this shift is seismic. Our research finds that nearly all business buyers now use genAI in their buying process, and they expect authoritative, trustworthy answers.

Download this guide to explore answer engine optimization (AEO), the next evolution of SEO. Gain insight into how buyers are querying AI for deeper engagement, and learn how to create content that AI engines favor, build credibility, and earn engagement in a world where visibility depends on more than keywords.

What You’ll Learn

Boost AI citation shares to dominate zero-click answers.
Structure topic clusters for inclusion in generative AI results.
Measure answer saturation to track visibility and impact.

Inside The Guide

AEO tactics for higher AI-driven engagement
Content formats that AI favors, from videos to ROI tools
Schema and linking strategies to improve crawlability

BONUS: The guide includes Forrester’s Buyers’ Journey Survey data, showing how B2B buyers are using genAI.

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