Top 5 B2B Global-Local Content Collaboration Challenges — And How To Solve Them

A Complimentary Forrester Webinar

As a B2B regional marketing team, have you ever felt that content developed and localised by global teams is not ideal for your local market? Have you felt that your insights and contributions are not fully understood and used by the larger organisation?

In this webinar, Forrester principal analyst Kathleen Pierce, will explain how to overcome five common challenges and develop a robust regional content strategy based on mutual respect and trust.

In this webinar replay, you will learn how to: 

  • Establish credibility by enriching global messaging and content with insights that will improve local performance
  • Define a local content strategy that complements global content assets
  • Position your regional content efforts so that they are seen, understood, and incorporated at the global level

Interested in a preview of the webinar? Read the latest blog by Kathleen Pierce.

Fill in the form to watch this on-demand webinar

Duration: 45 mins

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We look forward to you joining us at this live webinar “Southeast Asian Banks: Stop Customer Churn Before It Happens“, on Thursday, 8th October 2020.

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