Capture And Communicate Marketing’s Value
Understand your impact with our B2B Marketing Value Model.
What’s the full potential value that marketing can deliver?
If you’ve ever struggled to answer that question, you’re not alone. B2B marketing leaders often have trouble identifying every audience they touch, let alone articulating the value they deliver to each of those groups.
View the Forrester B2B Marketing Value Model for a clear, concise visual guide to:
- The nine separate audiences that marketing must speak to.
- How marketing should address each audience’s unique needs.
- The business benefits marketing delivers when it communicates appropriate value.