Beyond The Tipping Point
In digital marketing, the house has the advantage.
Marketers have (understandably) tipped the digital playing field in their favor by aggregating mountains of personal data, leveraging algorithms, and targeting people with laser-like precision.
Stacking the deck has led to month-over-month gains. But what happens when players get up from the table?
These same practices are eroding consumer trust. Over time, the slow decline will eat away at your marketing efficacy and customer loyalty. Today’s empowered consumers are more suspicious of brands and more willing to leave one brand for another.
But it’s not all doom and gloom. This is a story of opportunity. Now is the time for marketing organizations to find harmony by challenging their fundamental assumptions about what customers want.
True customer-obsession requires empathy and advocacy. Download our eBook to start establishing the two-way relationship with customers you’ve wanted all along.
Learn how to build customer trust while achieving business outcomes.