The rise of digital has allowed marketers to develop a rich knowledge of consumers and reach them at scale. This was meant to be a win-win for consumers and companies. But that hasn’t been the case so far.
Consumers are inundated with messages they find bland, repetitive, and off the mark. Marketers face eroding returns and waning interest — despite their best efforts.
What’s going wrong? There’s a dissonance between what marketers think customers want, and what customers actually want. It isn’t the result of poor intentions. Rather, the proliferation of new tools and the race to amass data has at times outpaced true customer understanding.
In our complimentary guide, discover common points of friction and how to overcome them. Uncover new ways to understand and serve your target consumers. Learn how to efficiently revamp your relationship with customers to better drive growth, retention, and satisfaction.