Brand + CX: Marketing’s New Imperative

A Complimentary Guide For Navigating Change

Increasingly empowered and selective consumers have upended marketing’s foundation. Brand curation no longer begins and ends with marketing campaigns; now, allegiances are strengthened or broken at each interaction or touchpoint.

In this new marketing era, brand and customer experience are tightly intertwined. Success requires continuously sharpening customer insights and harnessing them to build and refine marketing approaches. Marketing leaders, meanwhile, are charged with rallying stakeholders throughout the organization around customer centricity as the cornerstone of brand building.

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Learn more about the forces reshaping marketing and how marketing organizations can chart a successful course. Download our complimentary guide to discover:


  • What drives today’s consumers — and how brands can best fulfill their expectations.
  • How successful CMOs will broaden their mandate to drive customer obsession throughout the organization.
  • The rise of values-based spending — and the opportunities and risks for brands vying for that spend.
  • The pivotal role of creativity in bringing brand promise to life.

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Take a step further in leveraging CX principles to drive marketing results. Register now for CX North America and join Forrester analysts and marketing and CX professionals to learn the many benefits of closer marketing-CX collaboration.

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