Vision Report: The B2C Customer-Obsessed Growth Engine

In recent years, you conditioned your customers to expect more from you, so you need to speed up your pace of digital innovation. But how? Start by aligning digital, marketing, and CX to power your growth engine — then add tech and insights to turbo-charge it.

Download this report to learn how, when done right, your turbo-charged growth engine will let you deliver more value to customers, increasing profitability, brand equity, and trust.

Get your copy of this 10-page report that reveals Forrester’s research on the power of customer obsession to advance your brand’s outcomes — and read analyst advice on ways to use a customer-obsessed growth engine to differentiate in a changing landscape where consumer needs, economic uncertainty, and competition are unrelenting.

Download the report to learn:

  • Consumer, market, and tech changes that demand a different growth strategy.
  • Why brands are shifting from extracting value to delivering value for their customers.
  • How functional alignment creates fuel for customer obsession, growth, and competitive advantage.
  • The value of a customer-obsessed growth engine to ensure profitable, predictable, sustainable growth.


Thank you for downloading our vision report on the B2C customer-obsessed growth engine.