Cut Through The Noise: Choose CX Tech That Works

Use a function-first approach to find tools that solve real problems and drive results.

Choosing CX tech shouldn’t feel like navigating a maze of buzzwords and bloated feature lists. Yet that’s exactly what many leaders face — especially with AI hype muddying the waters. This guide helps you cut through the noise and make confident, ROI-driven decisions.

You’ll learn how to apply Forrester’s Function-First Technology Buying Framework — a practical approach that starts with your business goals and ends with the right functionality. Instead of chasing categories like “customer feedback” or “analytics,” you’ll zero in on what your organization truly needs to solve problems.

Inside, you’ll find:

A step-by-step framework to guide smarter tech buying.

Tips to avoid overspending and underutilizing tools.
A worksheet to apply function-first thinking to your next purchase.

Whether you’re building your CX tech stack or optimizing what you already have, this guide will help you invest with clarity and purpose.

Download now to start making tech decisions that drive real business impact.

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