Driving Growth With The B2B Revenue Waterfall™
Reach Next-Level Revenue Engine Performance By Switching From Leads to Opportunities.
Forrester’s research shows that a buyer is nearly always a group of people working together rather than an individual acting alone. This seemingly obvious fact represents a paradigm shift that is reverberating throughout B2B revenue engines.
Download this complimentary eBook to learn more about:
- Why B2B organisations must adopt this buying group perspective.
- How to implement the B2B Revenue Waterfall™ to enable the transition from a lead-based demand practice to one based on the reality of opportunities and buying groups.
- The Forrester Buying Group Manifesto and how it can be useful in your revenue engine transformation.