Why Attend?
CX Forum West in San Francisco is where leaders gain clarity and leave ready to act.
Get proprietary, research‑backed guidance from Forrester analysts who help organizations build customer‑obsessed strategies that deliver measurable value.
Combine that with peer-tested practices and practical frameworks that strengthen loyalty, reduce friction, and enable consistent customer experiences.
What You’ll Learn
Gain clarity on the forces reshaping customer experience — and learn how to respond with confidence. You’ll learn:
- How AI is reshaping customer expectations and behavior.
- The latest trends in CX maturity across industries.
- Principles for designing consistent digital and human experiences
- New ways leaders are evaluating and proving CX value
- How trust and transparency influence customer decision-making.
- Techniques leading brands use to reduce friction and build loyalty.
What Your First-Time Access Pass Includes
- Savings Of Over 50%
Regular price: $1,099 → your price: $550 with promo code FIRST-CXW26
Only 50 passes available — secure yours now. - Exclusive Program Access
Get a dedicated analyst session and priority keynote seating. - Analyst One‑On‑One Meetings
Attend private sessions with Forrester experts for tailored guidance on your CX challenges and priorities. - Complimentary Certifications
Register for onsite certification programs at no extra cost. Spots are limited — reserve early.
What You’ll Leave With
- A clear, actionable plan to strengthen customer loyalty and deliver consistent value
- Proven frameworks for orchestrating end‑to‑end experiences
- Tools to measure and demonstrate CX impact across your organization
- Guidance on responsibly integrating AI into experience design and service delivery
- Peer benchmarking and expert validation to accelerate decisions
Who Should Attend
This pass is designed for leaders driving customer‑obsessed growth across:
- Customer experience.
- B2C marketing.
- Digital innovation.
- Customer service.
What Past Attendees Say
Attending this event in person is extremely valuable and offers amazing insights.
— Breanna Reffner
CX Strategy & Culture, Allstate Insurance Company
The event provided information on many topics relevant to my business, and I have practical things I can take back home and implement.
— Wendy Reeves
Manager, Engagement Marketing, SAS
If you’re passionate about customer experience, you must attend. Incredible networking opportunities and something for everyone regardless of your role.
— Frank DeFazio
Director, CX, Community Bank
Ready To Join Us?
Use promo code FIRST-CXW26 to save over 50% and unlock your first-time access pass for just $550.
Only 50 passes available — don’t wait.
Why Leaders Keep Coming Back
See why this event leaves a lasting impression — and hear directly from past attendees.
See What’s Ahead
Watch the 2025 keynote that introduces Forrester’s total experience framework — and learn how aligning brand and customer experience drives measurable growth across acquisition, loyalty, and revenue.
