Trends Report

Coronavirus Sets The Stage For Difficult Marketing And Agency Decisions

March 10th, 2020
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst

Summary

Agencies feel the swift effect of the coronavirus due to their role in the marketplace and anticipated changes in client priorities. The first likely changes to marketing spend include a push toward digital, where consumers are spending more of their time.

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