Jay Pattisall

Principal Analyst

Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity. His strategies for agency innovation and models for management enable CMOs and business leaders to develop more valuable relationships with their agencies and enable agencies to drive more value for their partners and clients.

October 28th, 2021
5 min read

Understand how agencies will navigate hiring, commoditization, insourcing, and consultancies’ seizure of martech opportunities in 2022.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.