Jay’s research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies.
Establish enduring agency partnerships by using this tool to create an agency operating model to govern responsibilities and collaboration.
The network effect of AI is a strategy to create an AI-enabled human network of talent and technology to create powerful CX and marketing experiences.
This report examines the latest data for US marketing agencies’ genAI adoption, objectives, usage, benefits, barriers, partners, and commercial models.
AI’s rapid evolution demands a secure, trusted foundation. This report identifies the top 10 emerging technologies that balance these forces.
In our evaluation of marketing creative and content services providers, we researched, analyzed, and scored the most significant ones.
The magic of genAI for visual content is scale, personalization, and immersive experiences; discover the trends, use cases, and short- to medium-term benefits.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.