Jay’s research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies.
The magic of genAI for visual content is scale, personalization, and immersive experiences; discover the trends, use cases, and short- to medium-term benefits.
In our evaluation of media management services providers, we researched, analyzed, and scored the most significant ones.
Marketing execs can use this report to understand the value they can expect from a marketing creative and content provider and to explore potential partners.
Read this report to learn about Forrester’s predictions for the marketing agency landscape in 2025 and what it means for CMOs.
Use this marketing services RFP template to streamline your RFP process and refocus on a collaborative approach.
Understand the risks and rewards of genAI visual content technologies to safely and effectively apply AI-powered creativity to marketing content.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.