Jay Pattisall

Principal Analyst

Jay is Forrester’s expert on creative, media, marketing, and in-house agencies, helping CMOs and business leaders make sense of the complex and ever-changing services landscape surrounding advertising, marketing, and consumer engagement. Jay’s research explores the future of the agency sector, in-housing, media, and creativity. His strategies for agency innovation and models for management enable CMOs and business leaders to develop more valuable relationships with their agencies and enable agencies to drive more value for their partners and clients.