Trends Report

Consumer Buying Enters A New Era And B2C Firms Must Prepare

August 12th, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst

Summary

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands: a new distribution ecosystem, the concept of trying while buying, values-based buying, and myriad novel revenue and profit models. For B2C firms to succeed in the dynamic world of commerce, they must constantly evolve to meet changing customer expectations, adapt to shifting behaviors, and prepare for unpredictable economic and catastrophic events.

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