CX leaders should help their organizations measure the value of customer journeys for their business and customers. However, they often fail to answer three important questions: Can customers and the business successfully achieve their goals for this journey? Is a journey on the right trajectory to achieve customer and business goals? Which journeys need the most attention and how much do they need to improve? The solution is journey measurement: a system of success and signal metrics drawn from feedback, operational systems, and behavioral and financial data that you can use to track and improve journey value across touchpoints and channels. This report explains how to build such a system.