Trends Tool

CMO Priorities In Light Of The Pandemic Crisis

What To Do Now, In Early 2021, And By Year-End 2021

June 11th, 2020
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Keith Johnston , Lexie Lawhon , Rachel Birrell

Summary

With so much uncertainty at present, CMOs don’t know how to balance cost-saving measures with the innovation needed to help their firms recover well. This presentation explains near-term, medium-term, and long-term trends to expect and explains what to do at each phase of the COVID-19 recession. Use our presentation to quickly understand how and when to apply the critical marketing best practices that we’ve detailed in previous research.

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