Shar VanBoskirk,

Shar VanBoskirk

VP, Principal Analyst

Shar helps C-level executives lead customer-obsessed strategies to help their firms grow. Her specific research focuses on enterprise strategy, operations, and organization, as well as marketing planning, budgets, staffing, structure, and email marketing best practices.

Shar has spent many years helping chief marketing officers create optimal marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 25 years with Forrester, Shar has been instrumental in the development of many of the company's strategy frameworks, program evaluations, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
February 19th, 2025 4:00 PM - 5:00 PM Webinar

How To Structure Your Organization For Success

Your company has a big year in store for 2025. Are you wondering how you’ll pull off everything you promised to help the business do this year? This session will introduce structure as a lever you can pull to help you accomplish critical initiatives.Key takeaways: Learn the common factors that make different org models successfully align CX, digital, and marketing functions.Determine what structure best suits your business using Forrester’s framework.Inform your strategy with real-world examples.Target audience level: intermediate
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