Data Snapshot

Buy Now, Pay Later (BNPL) Users Exist Across All Income Levels

April 29th, 2022
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
David Hoffman , Lily Varon , Hailey Colin , Jen Barton

Across household income bands, there is very little variation in the adoption of “buy now, pay later” (BNPL) options to make a purchase. According to Forrester’s Consumer Technographics Benchmark Survey, 2021,9% of US online adults whose household income is less than $25K have used a BNPL option to make a purchase in the past three months. The same proportion of US online adults who have a household income of $100K or higher have used BNPL in the last three months. This report provides a snapshot of Forrester’s data on the adoption of BNPL solutions across household income bands.

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