Alyson Clarke,

Alyson Clarke

Principal Analyst

Alyson Clarke helps financial services leaders understand and prepare for the future. She is a highly skilled expert with extensive industry experience in both banking and wealth management. Alyson has global expertise, having worked in Sydney, London, San Francisco, and now New York. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. Alyson challenges thinking to help financial services firms drive change and generate new business propositions that create value for customers and shareholders.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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July 16th, 2026 3:00 PM - 3:40 PM Webinar

Consumer Banking Trends: AI Is Rewriting Retail Banking Growth And Loyalty

Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore.This webinar examines the trends reshaping retail banking and explains how banks can move beyond automation theater to use AI to improve trust, loyalty, and long-term growth. Key takeaways: Learn why efficiency first AI strategies are failing. Discover how AI assistants are reshaping consumer expectations.Explore what consumers expect from AI powered banking.Learn where banks should focus next to rebuild trust, loyalty, and growth in 2026.Target audience level: all levels
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