Alyson Clarke,

Alyson Clarke

Principal Analyst

Alyson Clarke helps financial services leaders understand and prepare for the future. She is a highly skilled expert with extensive industry experience in both banking and wealth management. Alyson has global expertise, having worked in Sydney, London, San Francisco, and now New York. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business. Alyson challenges thinking to help financial services firms drive change and generate new business propositions that create value for customers and shareholders.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research
November 13th, 2025 5:00 PM - 6:00 PM Peer Discussions

Cultivating Trust In Regulated Industries

In highly regulated industries like healthcare, insurance, and financial services, trust is imperative but has hit historic lows. As consumer expectations evolve and regulatory scrutiny intensifies, leaders must proactively safeguard and strengthen trust to remain competitive and compliant. Join us for a conversation hosted by Forrester analysts Arielle Trzcinski, Alyson Clarke, and Rohit Makhijani to share learnings and best practices on cultivating trust. This session will include open discussion with participants, so please bring your questions and experiences to share with the group.  Questions for discussion: What roles do transparency and communication play in building long-term trust? How are organizations adapting trust strategies in response to AI, cybersecurity threats, and regulatory changes?Have you had any recent success in moving the needle on trust? What was the approach and how did you measure the impact?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
November 19th, 2025 4:00 PM - 5:00 PM Webinar

Predictions 2026: Banking And Investing

Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for banking and investing.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels