Data Snapshot

BNPL Awareness And Adoption Has Skyrocketed In The Past Three Years

April 29th, 2022
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
David Hoffman , Lily Varon , Hailey Colin , Jen Barton

According to Forrester Analytics Consumer Technographics® North American Financial Services Benchmark Recontact Survey, 2019, just 2% of US online adults were familiar with “buy now, pay later” (BNPL) leaders Afterpay, Affirm, or Klarna. The same year, the Consumer Technographics Online Benchmark Survey (Part 1), 2019 showed 1% of US online adults had used one of these methods to pay for products or services in the past three months. Fast forward to 2021, and Forrester Analytics Consumer Technographics Benchmark Survey, 2021 shows that 9% of US online adults have used one of these services to make a purchase in the past three months.

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