Enterprise software vendors, large and small, will strive to keep pace with the momentum of rapid tech advancements, customer expectations, and ongoing demand for digital transformation. In 2025, enterprise software vendors will make sweeping adaptations to their commercial marketing strategies to improve transparency, risk management, and third-party component liability. Tracking and exposing these commercial strategies can have significant implications on both the vendor and customer, and the balance of benefits will vary between them. This report outlines Forrester’s five most important enterprise software predictions for technology leaders in 2025.