Data Overview Report

VoC And CX Measurement Teams Need More Robust Feedback And Data Practices

Insights From Forrester’s 2025 State Of Feedback Management (VoC) And CX Measurement Practices Survey

Tyler Castro
 and  three contributors
Aug 08, 2025

Summary

Insights from Forrester’s 2025 State Of Feedback Management (VoC) And CX Measurement Practices Survey show that organizations collect a lot of customer feedback and data, but don’t use it effectively. Customer experience (CX) leaders need a range of customer feedback and data sources so they can confirm their hypotheses, track CX, and uncover new insights.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).