Trend Report

The 2026 NRF APAC Innovators: Retail-Focused Tech Companies To Watch

Summary

The 2026 National Retail Federation (NRF) APAC Innovators Showcase features 23 companies from around the world that are applying new technology tools to transform how retailers and brands sell and how consumers shop. The Showcase is curated by the NRF Innovation Advisory Committee (IAC), of which Forrester is a member. This report reveals how these technology vendors harness generative and agentic AI, as well as other forms of automation, to enhance retail operations and transform consumers’ shopping experiences. This is a companion document to showcase companies also featured during the NRF 2026: Retail’s Big Show Asia Pacific event in Singapore.

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