When CX metrics start to mislead rather than inform, derail rather than guide, and corrupt rather than cultivate culture, CX leaders must evolve metrics — from scorekeeping to decision support and from convenient measures to credible signals. This report shows how to achieve that during metrics activation by overhauling target setting, applying signal-detection discipline, curating reporting around what changed and what to do next, celebrating learning, and shifting accountability from hitting targets to responding to metrics.