Since their inception more than 20 years ago, B2B online community platforms have struggled to gain traction as customer engagement tools and business assets. GenAI and analytic and agentic AI can now put significant returns from community investment within reach by taking over routine tasks and making participation more valuable to members — and the business. In this report, we describe AI changes that can reinvigorate your community strategy and further work that’s needed beyond AI investment to make an impact on customer retention, growth, and advocacy.