Working closely with a range of functions, customer marketers can align the organization around the postsale experience and guide evolution toward becoming customer obsessed.
Customer lifecycle planning must include both pre- and postsale phases to be truly customer focused and optimize growth and retention strategies.
Customer marketing plays an important role in delivering on four key levers of trust in B2B: competence, consistency, dependability, and transparency.
B2B CMOs should do three things to help ensure that their organization’s leaders keep customers at the center of everything they do.
We share the practices employed by B2B organizations to ease the recruiting of customers for references, case studies, and other forms of customer advocacy.
Optimize your customer success function to help your company achieve growth, retention, employee engagement, and other benefits of customer obsession.
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