Recent Research
This report shows where customer marketing practitioners spend their resources on engagement and growth programs and where they’d like to do more.
Marketers should read this report to shape their company’s investment approach to these technologies.
B2B companies see benefits when they plan for the near- and longer-term impact of customer obsession and keep improving regardless of where they started.
Signal literacy, revenue process transformation, AI, data, and customer centricity lead investment and experimentation opportunities for 2025 marketing plans.
In this report, we show how BI platform Domo, Forrester’s Customer Engagement Program Of The Year Award winner, created an online community as a focal point of digital CX.
This report introduces the Forrester Partner Advocacy Model for establishing a successful partner advocacy program.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.