In this report, we demonstrate how marketing data stewards must sort, source, and unify data sets in support of customer marketers as part of a coherent marketing data strategy.
Forrester’s 2021 Customer Advocacy In B2B Survey shows that advocacy teams that are dedicated, not multitasking, and inclusive of stakeholders are seeing more success.
In this report, we identify five sets of actions practitioners in customer marketing, customer success, customer advocacy, customer insights, and other areas
The Customer Advocacy Content Template guides customer advocacy teams in planning how to source and use advocate-generated content, and can be used in partnership with the content team for creation and execution.
In this report, we describe the revenue enablement ecosystem, which has four primary participants that collaborate in the steps of The Forrester Revenue Enablement Framework.
Since no one has the luxury to follow around every internal stakeholder, this report gives CX leaders a tool to prioritize which internal stakeholder personas warrant their time and attention.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.