Recent Research
This report helps B2B providers understand their customers’ influence on buying decisions and provides guidance on nurturing customers to share their experiences.
The Forrester Customer Lifecycle Framework connects pre- and postsale journeys to optimize customer and company value.
This data snapshot shows B2B companies in the highest range of customer obsession are investing in resources to implement AI.
This report shows where demand/frontline marketing should invest, divest, and experiment in 2026.
Forrester’s B2B Customer Retention Model helps postsale teams understand how buying groups transition to customer retention groups.
This tool gives CX leaders a structure for assessing and prioritizing internal stakeholders with whom they can partner to accelerate CX transformation.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.