Recent Research
The Forrester Customer Lifecycle Framework connects pre- and postsale journeys to optimize customer and company value.
This data snapshot shows B2B companies in the highest range of customer obsession are investing in resources to implement AI.
This report shows where demand/frontline marketing should invest, divest, and experiment in 2026.
Forrester’s B2B Customer Retention Model helps postsale teams understand how buying groups transition to customer retention groups.
This tool gives CX leaders a structure for assessing and prioritizing internal stakeholders with whom they can partner to accelerate CX transformation.
The CX Influencer Tool offers CX leaders a structured approach for identifying and prioritizing potential collaboration partners.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.