Recent Research
The Forrester Postsale Customer Lifecycle Framework for B2B organizations identifies four phases of the postsale experience through customer and company lenses.
This report introduces the Forrester Customer Engagement Range Of Responsibilities Model.
Three customer-facing functions in B2B companies must coordinate with internal stakeholders and with each other to optimize postsale engagement.
Create a charter that helps B2B customer marketing define its mission, prioritize resources, and foster alignment.
Marketers and CX practitioners in B2B companies should understand the requirements and opportunities for personalization in the postsale customer lifecycle.
This report shows where customer marketing practitioners spend their resources on engagement and growth programs and where they’d like to do more.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.