Recent Research
This report shows where demand/frontline marketing should invest, divest, and experiment in 2026.
Forrester’s B2B Customer Retention Model helps postsale teams understand how buying groups transition to customer retention groups.
This tool gives CX leaders a structure for assessing and prioritizing internal stakeholders with whom they can partner to accelerate CX transformation.
The CX Influencer Tool offers CX leaders a structured approach for identifying and prioritizing potential collaboration partners.
This report lays out B2B customers advocacy technology categories to guide decision-makers on technology to support their programs and participants.
Use the Forrester Customer Advocacy Model to build a robust customer advocacy program that encompasses customer and company perspectives.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.