Amy Bills

VP, Principal Analyst

Amy has nearly two decades of experience in demand marketing, customer marketing, and customer advocate marketing. She has held practitioner and leadership roles at innovative B2B technology organizations and marketing agencies.

Data Overview Report
January 4th, 2022
7 min read

We share the practices employed by B2B organizations to ease the recruiting of customers for references, case studies, and other forms of customer advocacy.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research