Recent Research
Create a charter that helps B2B customer marketing define its mission, prioritize resources, and foster alignment.
Marketers and CX practitioners in B2B companies should understand the requirements and opportunities for personalization in the postsale customer lifecycle.
This report shows where customer marketing practitioners spend their resources on engagement and growth programs and where they’d like to do more.
Marketers should read this report to shape their company’s investment approach to these technologies.
B2B companies see benefits when they plan for the near- and longer-term impact of customer obsession and keep improving regardless of where they started.
Signal literacy, revenue process transformation, AI, data, and customer centricity lead investment and experimentation opportunities for 2025 marketing plans.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.