Recent Research
AI capabilities in B2B-focused community platforms can create an inflection point, delivering scale and efficiency that elevates community’s contribution.
AI enhancements can convert B2B communities from places to ask questions or complete basic transactions to must-have business assets.
This role profile describes the responsibilities and necessary competencies of a B2B online community manager.
This report helps marketers decide where to invest, what to cut, and how to align 2027 demand and ABM budgets to sustain growth in a buying environment shaped by AI.
Drive better outcomes amidst constant volatility by making deliberate choices about where to focus, what to stop funding, and where to experiment.
This report helps B2B marketing leaders optimize review-site strategy for AI-driven reputation, visibility, demand generation, and sales acceleration.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.