Industry analyst relations (AR) teams struggle to create value and demonstrate that value to sales. Forrester has distilled AR best practices to support a vendor’s direct sales processes and developed a methodology for reviewing and improving the main success factors. This report lays out that methodology and provides a self-assessment tool that you can use to benchmark your current AR-and-sales program, analyze weaknesses, and identify what you need to change to take your program to the head of the class.