Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.
This report presents a technique to give you a visual picture of cost-effective AR based on your unique AR objectives and performance targets.
When budgets are tight, AR managers must optimize spending. They can also tap supplementary funding from those who benefit most from AR spend.
This tool helps analyst relations managers tier their industry analysts so that the AR program can focus most attention on the analysts who have the greatest effect on AR program value.
Given limited staffing and budget, vendor AR must prioritize the analysts with whom it spends time and money through a process called analyst tiering.
Forrester’s June 2024 AR Resource Survey asked AR professionals around the world about how easy or difficult their most effective AR activities are relative to each other.
Forrester’s June 2024 AR Resource Survey asked AR professionals around the world about how they spend time.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
