Forecast Report

US Online Retail Forecast, 2012 To 2017

US Online Retail Will Reach $262 Billion In 2013

March 13th, 2013
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Carrie Johnson , Douglas Roberge

Summary

Online retail in the US continues to grow at a rapid rate, outpacing sales growth at traditional stores and stealing market share from them. We predict that online retail in 2013 will reach $262 billion — a rise of 13% over 2012's $231 billion in online sales and representing 8% of the total retail pie. Looking forward, we expect eCommerce to grow at a compound annual growth rate of 9% between 2012 and 2017. This growth will be abetted by traditional stores' investments in web businesses to support a multichannel strategy, the blistering pace of mobile device adoption, and the fact that consumers are more comfortable with purchasing online.

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