Landscape Report

Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2018

Forrester's Overview Of 14 Control Tower Providers

October 11th, 2018
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Luis Deya , Andrew Reese

Summary

You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a control tower provider and select vendors based on size and functionality.

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