You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Supply chain, CIO, and digital business professionals should use this report to understand the value they can expect from a control tower provider and select vendors based on size and functionality.