Best Practice Report

The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022

Best-In-Class Mobile Retail Experiences Serve The Tactical Shopper

October 14th, 2022
AJ Joplin, Senior Analyst
AJ Joplin Senior Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
Senem Guler Biyikli, PhD, Analyst
Senem Guler Biyikli, PhD Analyst
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Taylor Hansen , Tiffany Do

Summary

Smartphones are an integral part of the retail experience throughout the entire shopping journey. To discover how effectively retailers are meeting customers’ expectations, we evaluated the mobile sites of 10 US retailers spanning multiple categories. The Forrester Digital Experience Review™ of US mobile retail sites in 2022 reveals where these companies excel and where they fall short through a detailed analysis across user experience (UX) and functionality criteria. In this report, we uncover the results of the review, highlight best practices, and identify key findings for digital leaders.

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