Generative AI (genAI) software’s wide applicability across industries and occupations will drive huge software sales growth. From 2023 to 2030, the off-the-shelf AI software market will have a 22% CAGR, reaching $227 billion. By 2030, genAI will gain a 55% market share and have a 36% CAGR, and 64% of genAI software spend will come from specialized applications like security, healthcare and healthcare tools, and content marketing. Non-specialized genAI software spending will reach $45 billion by 2030, driven by chatbots and communication platforms. This report defines the market size, growth drivers and inhibitors, and impact of the off-the-shelf AI software market and generative AI.