Can AI be trusted? This question has been explored extensively in the media, culture, and academia — but has only recently captured consumers’ curiosity with the advent and adoption of generative AI (genAI). The more familiar consumers become with AI, the more they trust this revolutionary technology, but skepticism still abounds. Institutions large and small have more work to do to increase trust, although younger consumers are more likely to trust them to mitigate the potential risks of AI. This report uses data and insights from Forrester’s Global Government, Society, And Trust Survey, 2025, to analyze the state of consumer trust in AI in North America.