Making The Transition From Products To Platforms And Portfolios

Integrated platforms and portfolios that represent a comprehensive set of offerings are on the rise as customers seek solutions to wide-ranging challenges, look to implement seamless workflows across teams, and pursue higher productivity with better experiences. Providers gain from offering these expanded solutions, as they open clearer paths for upsell and cross-sell, create stronger customer relationships, and secure higher retention rates. This report outlines Forrester’s best-practice approach for commercializing platforms and portfolios, including the additional stakeholders and efforts required beyond those needed for individual offerings.