Recent Research
Drive better outcomes amidst constant volatility by making deliberate choices about where to focus, what to stop funding, and where to experiment.
Organizations should use a centralized market and competitive intelligence program to enable stakeholders to respond to rapidly changing market conditions.
This report helps B2B teams assess the maturity of market and competitive intelligence across people, process, tech, AI, and impact.
We show how a large electrical and communications equipment distributor created a clear go-to-market strategy that repositioned it for growth.
The market and competitive intelligence manager requires diverse research, analysis, project management, and evangelism skills.
Market and/or competitive intelligence professionals can use this report to understand the value they can expect from a market and competitive intelligence platform and to explore potential partners.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.