Recent Research
This report details the internal and external information portfolio and product teams should gather to offer strong market, competitive, and customer intelligence.
This report outlines the importance of competitive intelligence, along with sourcing, analysis, strategy, and enablement.
This competitive analysis template provides a series of examples of what information to collect and how to analyze it.
Understand how to operationalize a needs-based segmentation approach to deliver maximum results.
This tool helps marketers rank the relative priority of different market segments and identify their optimal target markets.
This report outlines a decision process for portfolio marketing leaders to understand if a verticalized approach is right and how far to take it.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.