Recent Research
Marketers should leverage the models, tools, and frameworks in this toolkit to create a growth strategy and timeline for their organization.
The Forrester Buying Interactions Model helps marketers improve engagement strategies by identifying how B2B buyers seek information.
This report outlines an approach and the stakeholders and efforts required for commercializing platforms and portfolios.
A well-defined ideal customer profile (ICP) aligns teams, sharpens focus, and drives targeted growth across the entire B2B customer lifecycle.
Providers should use a lifecycle and commercialization process to successfully innovate, market, and sell broader solutions like platforms and portfolios.
To identify your optimal target market, rank market segments according to their market attractiveness, strategic fit, and your ability to win.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.