Generative AI (genAI) is nearly ubiquitous across marketing agencies, and agentic AI is accelerating within agency offerings, focusing on enhancing internal productivity and applying use cases for content, media, SEO, and strategy. The problem? Agencies’ and brands’ focus on productivity and cost efficiency sacrifices more effective marketing and creativity. This report examines the latest insights regarding adoption, objectives, use cases, benefits, barriers, partners, and remuneration to reveal the current state of AI inside marketing agencies.