Consumers are reaching a breaking point with digital experiences as they become more aware of algorithmic manipulation, AI-mediated experiences, surveillance, addictive platform design, and personal data sold as a product. In 2027, consumers will push back. They will adopt technologies that offer relief, sabotage systems that profile them, bypass brand-controlled websites, abandon public feeds, and demand proof of content authenticity. For B2C leaders, the challenge will no longer be to maximize influence but instead to earn engagement from consumers who are actively resisting it. This report details Forrester’s predictions for consumers in 2027.